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Petco Love
Creative Brief
Since 1999, the Petco Love Stories program has invested over $300 million in lifesaving animal welfare grants to animal shelters and organizations across the country. With more than 4,000 animal welfare partners, Petco inspires and empowers communities to make a difference in the lives of animals.
Through their adoption efforts in more than 1,500 Petco stores nationwide, they have connected more than 6.5 million pets with loving families. Petco Love, formerly known as the Petco Foundation, needed a :60 spot for a social media campaign for Valentine's Day featuring pet adopters and their pets from across the United States.
Client:Petco Love: Valentine’s Day Promotional Video
The Creative Process
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Step 1.
Concept Development
We wanted our audience to feel the pet parent's love for their pet on screen, so we asked them to tell a light-hearted story about how they met their adopted pet for the first time.
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Step 2.
Pre-Production
Our production team interviewed several carefully selected pet adopters and developed a storyboard and script.
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Step 3.
Video Production
We recorded all on-camera interviews and B-roll on location across New York City capturing the unique personalities of the pets and their adoptive parents.
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Step 4.
The Results
We delivered a:60 spot that captured our adopters’ love for their new pets, while at the same time, capturing Petco Love’s desire to use the power of love to make communities and pet families closer, stronger, and healthier, while striving to achieve their mission to create a future in which no pet is unnecessarily euthanized.