Creative Brief

Professional woodturner and YouTube personality, Ashley Harwood, needed a 1:30 promotional video spot to promote her hands-on bowl-turning classes. We were inspired by Harwood's fun, approachable, and welcoming personality.

This allowed us to create a promotional video that effectively captured the attention of her target audience and ultimately became the first part of a multi-step marketing funnel.

Client:Ashley Harwood: Promotional Video

The Creative Process

  • Step 1.

    Concept Development

    We wanted to focus on the vivacious personality of Ashley and inspire viewers to sign up for her woodturning classes. We focused on her talent and let her personality guide the direction of the video.

  • Step 2.

    Pre-Production

    Our video production team developed a script and storyboards, and we worked closely with Ashley to match the tone of the video to her on-camera energy and style.

    Step 2.

    Pre-Production

  • Step 3.

    Video Production

    We recorded on location and opted for a documentary-style approach.

  • Step 4.

    The Results

    We combined existing and new footage into a call-to-action video that showed what it is like to be immersed in one of Ashley’s classes.

    Step 4.

    The Results