Where every video starts
Every organization has something it needs people to understand. The hard part is making it stick.
Think of the last video that stayed with you. You likely can’t recall one statistic from it. But you can still picture the person in it. Maybe they changed how you see an issue. They are probably why you trust the organization behind it.
Our NPower videos usually follow a graduate. Our SAMMinistries videos follow clients through their own Journeys of Hope. Different lives. Same arc. Something was hard, and something changed. Everything else in the video is built around that one person.
Ms. Herrera’s smile means more because you saw the walk-in shower.
Bexar Branches Alliance wanted to move its audience in a way a PowerPoint full of numbers can’t. Numbers tell people how much. A person on screen shows them why it matters.
The story carries your message. Without it, your numbers have nothing to ride on. In the City of San Antonio apprenticeship series, the people come first. The invitation for employers to start their own registered programs comes after. That closing invitation is where your results, your mission, and your plans belong. There, they work as proof.
People act for someone they know. So let donors, students, and employers meet the people you serve.
Anju, a SAMMinistries client, smiles at the camera in a frame from “Anju’s Journey of Hope,” the video pixelreflex MEDIA made for the SAMMinistries annual gala. Watch her story
It starts before the shoot. Steffi Ockenfels, our CEO and executive producer, talks with each person we plan to interview. No crew, no lights, just a conversation. So on shoot day, they are talking with someone they already know. They relax, and they do nearly all the talking.
Before your interview: a guide to send to the people on camera.
In an NPower alumni story, the graduate tells it. The sign-up link comes in the closing seconds. By then, viewers can picture themselves in that graduate’s place. A donor video works the same way. The person carries the story, and the ask comes last.
Their work has resulted in over $250,000 in grants and donations for our organization, helping us save countless lives.
We make videos because people remember people. A good video does more than pass along information. It lets your audience meet someone, and that changes how they see your work.
Watch a room when a story lands. A gala ballroom goes quiet. A hiring manager puts her phone down. A board member reaches for a pen. Every one of them has just been moved by someone they met on screen.
Few people keep that feeling to themselves. They forward the video. They tell a friend. They show their team. Strangers leave a little closer than they came.
Finding the person who carries your story. That is our happy place, and that is why we create.
Their videography skills have elevated our outreach efforts, breathing life into our mission and inspiring others to join our cause.
pixelreflex MEDIA is a Latino-owned and woman-led company based in San Antonio, Texas.
Carlos Javier Sanchez and Steffi Ockenfels are the principals of pixelreflex MEDIA, and they lead every project. For each production they bring in a trusted team of experienced directors of photography, camera operators, gaffers, sound engineers and production crew, sized to the story, from a single director-cinematographer to a crew of four or more.
Questions about cost or timing? See our FAQ.
Planning a gala or a giving campaign? See our nonprofit work.
Contact Steffi
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