Petco Love
Adoption campaign spots
A woman holds her dog in “Love Changes Everything,” an adoption campaign spot for the Petco Foundation, now Petco Love.
Two campaign spots came out of our work for the Petco Foundation, now Petco Love. Love Changes Everything, a 24-second spot, promotes the adoption campaign of the same name. Step by step, on-screen text asks adopters to snap a photo with their pet for an adoption mosaic. The closing card reads “Snap love. Celebrate adoption.”
The Moment We Met is a square video built for social media. An adopter recalls having three appointments to meet three dogs and telling her friend she’d take home the first one she saw. The first dog wasn’t at the rescue, the second appointment ran late, and the third came bounding around the corner with his foster. He was the third dog of the day, she says, “but he was the first one I saw.”
Lisa Lane Cardin, Petco Love’s director of marketing and development, says our content “stops you mid scroll and makes you pause and take notice.” She also credits a mature interviewer who makes subjects comfortable and asks questions that lead to meaningful conversations. If your campaign needs a spot built for the feed, from a short explainer to a first-person piece, this is the kind we make.
Our videos for Petco Love (formerly Petco Foundation)
pixelreflex MEDIA creates content that stops you mid scroll and makes you pause and take notice. Additionally he is a mature interviewer, making subjects feel comfortable and asking questions that lead to interesting, meaningful conversations.
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