Bexar Branches Alliance
Commercial

Bexar Branches Alliance wanted something more emotional than PowerPoint numbers to reach its audience in San Antonio. We produced a 43-second commercial for the alliance, and it opens on the problem: “San Antonio is losing its shade.” One-fifth of Bexar County’s canopy is already gone, the spot says, and the most vulnerable neighborhoods are left with hotter, dirtier air.

Then it changes direction, calling trees “our health, our equity, and our legacy” rather than scenery. The alliance, it says, is “bringing life back to our streets.” The ask comes in three short lines: join us, plant a tree, plant the future.

Executive director Jaci Randel’s Google review says Steffi and Carlos took the time to understand the alliance’s work and intended impact. She also calls them thoughtful, collaborative and a pleasure to work with. “Their work is exceptional, and we’re grateful for their support,” she writes. If your organization needs one clear ask in under a minute, this is the kind of commercial we make.

How we work with nonprofits