Teaching pre-apprentice Sylvia Rojas takes notes in the “SAISD: Paraprofessional Apprenticeship” video.
San Antonio is a bilingual community, and the stories we tell should reflect that.
We produce videos in English, Spanish, or both, giving people the freedom to speak in the language that feels most natural to them. The result is a more authentic story that connects with the people you’re trying to reach.
A bilingual video is more than a translated script. Here is what we bring to it.
Each version comes with captions in its own language, which also meets the captioning requirement of WCAG 2.1 and Section 508 for public programs. See our accessibility page.
Each person picks the language. We have conducted many interviews in Spanish, and some people choose to answer in English. That works too. Steffi Ockenfels, our executive producer, is fully bilingual and leads our Spanish-language interviews. She is also trained in trauma-informed interviewing. Our interviews are unscripted. Each person tells their own story, in their own words.
One shoot can give you a Spanish version and an English version. We plan both at the start, including on-screen text and graphics, so each one is built for its audience.
Spanish subtitles on an English video let one video reach both audiences. We deliver them on a regular basis. Captions also help everyone who watches with the sound off.
We are based in San Antonio. We record people where their story happens: at home, at school, at work and in their neighborhood.
Steffi Ockenfels, our executive producer, meets each person we plan to interview before the shoot. No crew, no lights, just a conversation. Video call, phone or face to face. Whatever is easiest for them.
Before your interview: a guide to send to the people on camera.
That conversation is where we ask which language they would like to speak on camera. Spanish, English, or a mix of both. We want each person to sound like themselves.
On shoot day, they talk with someone they already know, so they can relax.
Schools and districts that need parents and families to hear the message in the language they use at home.
Public agencies with programs and services every resident should know about, in English and in Spanish.
Nonprofits whose clients, volunteers and donors do not all share the same first language.
Employers and workforce programs recruiting people who feel more at home in Spanish.
pixelreflex MEDIA is a Latino-owned and woman-led company. The South Central Texas Regional Certification Agency certifies us as ESBE · HABE · MBE · SBE.
Carlos Javier Sanchez, our founder and chief creative officer, leads the creative on every project. Steffi is your one point of contact, from the first call to final delivery.
Want to see Spanish-language work before you decide? Ask Steffi on the discovery call. We will share examples that fit your project.
Carlos has an exceptional ability to take complex, sometimes sensitive, topics and communicate them in an accessible, culturally relevant way. The videos he produced in both English and Spanish resonated deeply with our community, ensuring that all voices were valued in the conversation.
Not always. Some projects need a full version in each language. Others work as one video with subtitles. On the discovery call, we talk through where the video will play and who will watch it. Then we recommend a plan. Here’s how to choose between a Spanish version and Spanish subtitles.
Yes. Part of the SAISD Paraprofessional Apprenticeship video for City of San Antonio Workforce Development is in Spanish. We can add subtitles so everyone can follow.
A second language version adds editing time, and translation if you need it. We build it into your proposal from the start, so you know the full cost up front.
Yes. Captions come standard with our editing, in the language people speak in the video. They also help anyone watching with the sound off.
Yes. Each person can bring someone they trust, if that would help. We just ask them to tell Steffi ahead of time.
Tell us ahead of time. If someone needs an interpreter for ASL or another language, we’ll plan for it together.
Yes. The release each person signs can be in English or Spanish. We can read it aloud with them, and they keep a copy.
Captions show what’s said in the language spoken, plus who’s speaking and the sounds that matter. Subtitles translate the words into another language. Spanish subtitles on an English video let one video reach both audiences.
Yes. “Viva America!” is in Spanish from beginning to end, with English subtitles on screen. Carlos Javier Sanchez, our founder, produced it under his own contract with Edgewood ISD. Ask Steffi on the discovery call, and we’ll share Spanish-language examples that fit your project.
Yes. Steffi speaks English and Spanish; call 210-446-7071 or email [email protected]. Our guide for the people on camera and our consent and safety page are also in Spanish.
Spanish subtitles start at $350 per video for our typical one- to three-minute pieces, and you get the caption file to use on your own channels. A full Spanish version, re-cut for Spanish-speaking viewers with Spanish voice where needed, is its own edit and is quoted on the discovery call. Steffi leads our Spanish-language interviews, so each person speaks in the language they prefer.
Before the call, see how similar projects went in our case studies, and what to budget and plan for in our guides.
Tell us who needs to hear your story, and in which language. We’ll reach out within one business day.
