Two puppies rest together in the “Dog Foster of the Year: Peggy Gonzalez” video for San Antonio Pets Alive!
San Antonio Pets Alive! (SAPA) saves cats and dogs from euthanasia. Over a multi-year partnership, we produced three fundraising spots, three Foster of the Year videos and photography. Six of the videos are here, and SAPA has also used them in grant applications to other nonprofits, such as Petco Love. Rebecca Mayberry, its former executive director, says our work “has resulted in over $250,000 in grants and donations for our organization.”
The spots run 42 to 60 seconds and build to a direct ask with short on-screen lines. One, cut for Facebook for Giving Tuesday Now, counts more than 50,000 lives saved and says “Your gift saves lives.” Another spells out, one word at a time, that social distancing is best with those who love you unconditionally. The Giving Tuesday spot focuses on medical care, from the parvo ward to the line “We save those everyone else gave up on.”
In the Foster of the Year videos, the winners make the case themselves. Beverly Oakes, Cat Foster of the Year, answers those afraid to give a kitten up: each one adopted out lets you save another. Maria Rusert takes in cats with special needs, and Peggy Gonzalez, Dog Foster of the Year, says SAPA has “people, programs to help you.” Fostering is a bigger ask than a gift, and if your rescue needs fosters, this is how we’d make the case.
The work pixelreflex MEDIA has created for us throughout the years has been invaluable. Their work has resulted in over $250,000 in grants and donations for our organization, helping us save countless lives.
San Antonio Pets Alive!Giving days and Foster of the YearMore than $250,000 in grants and donations, credited to our work by its former executive director.
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